2020 - Present
Universiti Utara Malaysia
Bachelor of Marketing with Honours
Minor in Creative Media
Cumulative GPA: 3.49/4.0; Dean’s List 2021-2022
Expected Graduation: November 2024
I am a highly motivated Marketing student with Creative Media as my field of concentration, equipped with a versatile skillset encompassing social media management, video editing, and graphic design. Possesses a comprehensive understanding of marketing principles and a proven track record of engaging target audiences through compelling content creation.
April 2024 – Oct 2024
Marketing & Creative Intern
Nestle Malaysia Berhad
-
Led design development for marketing materials, including Point of Sale items, social media content, and promotional gifts, ensuring brand consistency across all visuals.
-
Managed end-to-end premium item projects from concept to quality control, collaborating with departments to ensure high standards and campaign alignment.
-
Oversaw social, content, and community management across platforms like Facebook, Instagram, YouTube, and TikTok, maintaining brand identity and engaging communication.
-
Handled Quick Commerce Catalogue Management, enhancing product presentation to highlight unique selling points and boost online visibility.
Jul 2023 – April 2024
Content Marketing
Link Education Service
-
Successfully created engaging and viral content for TikTok and Instagram, resulting in a 188% increase in engagement.
-
Conceptualized and created compelling TikTok and Instagram content, achieving 17.7K viewers for Instagram Reels and 45.5K viewers for TikTok Video.
-
Collaborated closely with sales and marketing teams to ensure successful client onboarding and campaign execution.
-
Proactive and results-oriented with a proven ability to work independently and as part of a team.
Jul 2022 – Sep 2022
Digital Marketing Intern
KNRP Jawa Barat
-
Developed and executed social media campaigns for KNRP Jawa Barat, leading to a 34.5% increase in engagement.
-
Designed posters and Instagram feeds that aligned with brand identity and campaign goals, contributing to a visually appealing and consistent online presence.
-
Demonstrated strong written, visual communication, and time management skills.
-
Adaptable and eager to learn, constantly seeking new strategies and tools to enhance digital marketing efforts.
Feb 2021 – Apr 2022
Media and Marketing Strategy
Sweet Nice One English Learning
-
Created engaging and informative Instagram content, including infographics, feeds, stories, reels, and educational videos that resonated with the target audience and aligned with company goals.
-
Managed customer relationships through direct messages and comments, providing excellent customer service and resolving inquiries promptly and efficiently.
-
Demonstrated strong communication, analytical, and problem-solving skills, alongside a deep understanding of digital marketing principles and customer service best practices.
Jun 2019 – Jul 2020
Layouter
Genq Magazine
-
Designed engaging magazine covers, pages, and graphics ensuring alignment with editorial content and message delivery.
-
Used Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create professional-looking designs.
-
Collaborated closely with editors and writers to interpret content and translate concepts into compelling visual storytelling.
-
Possesses a strong understanding of typography, colour theory, and design principles to create visually balanced and aesthetically pleasing layouts.
Jan 2022 – Des 2022
Vice Director Media Department
International Student Society UUM
-
Successfully managed and coordinated the media department, ensuring efficient workflow and high-quality content production.
-
Developed and implemented a comprehensive social media strategy to inform and engage international students.
-
Received the "Best Staff of the Month" award for exceptional leadership, dedication, and positive contributions to the ISS.
Sep 2021 – Aug 2022
Graphic Designer
PPI TV MALAYSIA
-
Created high-quality thumbnails and graphics for YouTube videos, enhancing discoverability and driving viewers to watch, resulting in a measurable increase of 2,500 video views.
-
Utilized Adobe Creative Suite (Photoshop, Illustrator) to create professional-looking designs.
-
Conceptualized and created engaging graphics for Instagram posts, stories, reels, and thumbnails, fostering audience interaction and aligning with YouTube content.
Nov 2021 – Oct 2022
Graphic Designer
PPI TV WRITER
-
Conceptualized and designed engaging graphics for Instagram posts, stories, and reels, promoting written content and fostering audience interaction.
-
Created eye-catching visuals for website articles and landing pages, enhancing user engagement and improving overall design aesthetics.
-
Proactive and adaptable, constantly seeking new ways to improve design effectiveness and visual storytelling.
Jan 2021 – Jan 2022
Public Relation
UNESCO UUM Club
-
Responsible for promoting the club's activities and initiatives to the university community and beyond, and for building relationships with internal and external parties.
-
Managed social media accounts, creating engaging content and promoting club events and initiatives.
-
Organized and managed public events, including workshops, seminars, and cultural celebrations, fostering a sense of community and promoting UNESCO's values.
2023
CONSULTANT WORKS
for DEKUKIS BITS (Cafe)
Project Assignment in Media Visual Course at Universiti Utara Malaysia
-
Developed and executed comprehensive strategic business plans for the company, driving organizational growth and enhancing competitiveness in the market.
-
Designed eye-catching and effective promotional materials, ensuring consistency with brand guidelines and company objectives.
2022
BRAND CONSULTANT
for CIKEBUM FOOD (Bakery)
Project Assignment in Brand Management Course at Universiti Utara Malaysia
-
Created visually appealing and memorable brand materials, including logos and slogans, ensuring alignment with the redefined brand strategy.
-
Formulated a detailed marketing plan encompassing digital and traditional channels, with a focus on maximizing brand visibility and engagement.
2023
PUBLICATION AND DOCUMENTATION
PESTA RAKYAT INDONESIA
Event held by the Indonesian Students’ Association in Universiti Utara Malaysia
-
Developed a comprehensive documentation plan, capturing the essence and energy of the event through high-quality photos and videos.
-
Edited and compiled captivating event footage into highlight reels and promotional videos, effectively generating excitement and anticipation for future events.
-
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), video editing software (Adobe Premiere Pro, Filmora, CapCut), and social media management tools.
2022
HEAD OF PUBLICATION AND DOCUMENTATION
CREATIVEPRENEUR 5.0
Event held by the Indonesian Students’ Association in Universiti Utara Malaysia
-
Strategically planned and managed the entire publication and documentation process, from concept development to final execution.
-
Oversaw the documentation process, capturing key moments and activities through photos and videos, and compiling them into compelling reports and highlights.
-
Utilized social media platforms to effectively reach target audiences and promote the event.
2023
VICE DIRECTOR
BASIC OF GRAPHIC DESIGN USING CANVA
Event held by the International Students’ Society in Universiti Utara Malaysia
-
Collaborated with speakers and technical teams to ensure smooth delivery and engagement during the live webinar session.
-
Exceeded registration targets with over 270 participants attending the webinar.
-
Demonstrated strong leadership, organizational, and communication skills, fostering a collaborative and productive team environment.
2022
SECRETARY
FAMILY DAY A221
Event held by the Indonesian Students’ Association in Universiti Utara Malaysia
-
Managed all administrative tasks, including communication with Guest Speakers, scheduling meetings, organizing documents, and maintaining accurate records.
-
Prepared detailed reports summarizing key event metrics, budgets, and outcomes, providing valuable insights and informing future planning.
-
Proficient in Microsoft Office Suite and various administrative software.
2021
PUBLIC RELATION
DELEGATED MIND WITH POWERFUL WORD
Event held by UNESCO Club in Universiti Utara Malaysia
-
Responsible for all forms of marketing, such as providing marketing media and procedures for participants to purchase event tickets.
-
Serving as a contact person to connect the participants with the coordinating committee.
-
Assisting participants in obtaining additional information about the event and purchasing tickets and merchandise.
Technical Skills:
​Design & Editing:
-
Adobe Creative Suite: Proficient in Adobe Illustrator, Photoshop, InDesign, and Animate
-
Video Editing: Experienced in Adobe Premiere Pro, Wondersahe Filmora, and CapCut
-
Graphic Design: Skilled in creating visually appealing graphics and layouts using Canva
​​
Project Management:
-
Organization & Planning: Adept at using Microsoft Word and Excel for documentation and planning.
-
Collaboration & Communication: Utilized Notion and Trello for effective team collaboration.
​​
Marketing & Advertising:
-
Social Media Ads: Skilled in creating and managing paid advertising campaigns on Google Ads, Facebook Ads, and Instagram Ads.
-
Data Analysis: Proficient in using Google Analytics to track and analyze campaign performance.
Soft Skills:
-
Public Speaking: Involved in Public Speaking Co-Curriculum with trained time punctuality,
-
Verbal and written interpersonal communication skills
-
Able to think critically and analytically.
-
Adaptable and eager to learn new technologies and skills.
Languages:
-
Indonesian (Native)
-
English (Advanced)
-
Malaysian (Intermediate)
-
Arabic (Intermediate)
-
Korean (Basic).
Certifications:
-
TOEFL IBT Certification (Overall score: 66)
-
Dean’s List Award of 2020/2021 (second session)
-
Dean’s List Award of 2021/2022 (first session)
-
Certificate of Excellence: Best Staff in International Student Society.